Sonja Prokopec, Ph.D.
LVMH Chaired Professor
ESSEC Business School

About the LVMH Chair 

Created in 1991, the LVMH-ESSEC Chair is the longest-standing program worldwide specifically dedicated to luxury brand management. Directed by Professor Sonja Prokopec, this highly selective program trains talents for careers in the luxury industry.

The Chair offers students a unique program that integrates theoretical knowledge through courses given by ESSEC professors and practical expertise through seminars given by LVMH managers. The seminars given by the LVMH managers are the highlight for many LVMH Chair students as they are exposed to various LVMH houses and topics, ranging from launching a new fragrance to managing the digital strategy of a luxury brand.

The Chair also provides participants with hands-on experience through company visits, field projects and internships. Field projects are another unique opportunity provided by the LVMH Chair where students are assigned to a real project with one of the LVMH houses and get to work in close contact with the assigned brand’s management. During the LVMH Chair selected students are mentored by managers from the LVMH Group. Mentors share information about their daily activities, provide guidance regarding potential career paths, and help students acquire a network of contacts.

The website will give you additional information about the Chair and its contents. The Chair brochure and application form can be downloaded from the website and are available upon request at the office N109. Should you have any questions, please do not hesitate to contact us via email: